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https://ptsldigital.ukm.my/jspui/handle/123456789/772877| Title: | Malay view of private doctor services |
| Authors: | Ernest Cyril de Run Muhammad Mohsin Butt Tiong Yea Ching |
| Conference Name: | The 6th International Malaysian Studies Conference |
| Keywords: | Medical practitioners Public health |
| Conference Date: | 2008-08-05 |
| Conference Location: | Kuching, Sarawak |
| Abstract: | Malaysia is a multiethnic society creating a mosaic of religion and racial groups. The dominant ethnic group is the Malays. It is important for private medical practitioners to understand what Malay customers expect and perceive regarding the quality of health service. This study determines and measures these perceptions using SERVQUAL model. The data collected was factor analyzed on expectations and perceptions dimensions. |
| Pages: | 86 |
| Call Number: | LA1236.I554 2008 sem |
| Publisher: | Persatuan Sains Sosial Malaysia |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/772877 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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