Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/579260| Title: | The success of toto brand in grabbing purchase intention |
| Authors: | Dewanti R Pratiwi V Chang A |
| Keywords: | Perceived price value Perceived product quality functional value Brand loyalty Perceived value of transaction Purchase intention |
| Issue Date: | Jul-2016 |
| Description: | The purpose of this study is to investigate the impact of perceived price value and perceived product quality functional value on brand loyalty and purchase intention along with perceived value of transaction as a moderator variable. A survey was conducted with 200 consumers of Toto brand products. Structural equation modelling and Partial Least Square (SEM-PLS) were used for data analysis. This study is important in terms of perceived price value in terms of its effect on brand loyalty, purchase intention and perceived product quality functional value. The results of this study can help businesses (Toto in this specific case) to determine strategy and create correct value perception. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 24 |
| Pages: | 191-202 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116561+Source01+Source010.PDF | 349.05 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.