Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/579260
Title: The success of toto brand in grabbing purchase intention
Authors: Dewanti R
Pratiwi V
Chang A
Keywords: Perceived price value
Perceived product quality functional value
Brand loyalty
Perceived value of transaction
Purchase intention
Issue Date: Jul-2016
Description: The purpose of this study is to investigate the impact of perceived price value and perceived product quality functional value on brand loyalty and purchase intention along with perceived value of transaction as a moderator variable. A survey was conducted with 200 consumers of Toto brand products. Structural equation modelling and Partial Least Square (SEM-PLS) were used for data analysis. This study is important in terms of perceived price value in terms of its effect on brand loyalty, purchase intention and perceived product quality functional value. The results of this study can help businesses (Toto in this specific case) to determine strategy and create correct value perception.
News Source: Pertanika Journals
ISSN: 0128-7702
Volume: 24
Pages: 191-202
Publisher: Universiti Putra Malaysia Press
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

Files in This Item:
File Description SizeFormat 
ukmvital_116561+Source01+Source010.PDF349.05 kBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.