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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/579260
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dc.contributor.authorDewanti R
dc.contributor.authorPratiwi V
dc.contributor.authorChang A
dc.date.accessioned2023-11-06T03:18:56Z-
dc.date.available2023-11-06T03:18:56Z-
dc.date.issued2016-07
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116561
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/579260-
dc.descriptionThe purpose of this study is to investigate the impact of perceived price value and perceived product quality functional value on brand loyalty and purchase intention along with perceived value of transaction as a moderator variable. A survey was conducted with 200 consumers of Toto brand products. Structural equation modelling and Partial Least Square (SEM-PLS) were used for data analysis. This study is important in terms of perceived price value in terms of its effect on brand loyalty, purchase intention and perceived product quality functional value. The results of this study can help businesses (Toto in this specific case) to determine strategy and create correct value perception.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-24-S-7
dc.rightsUPM
dc.subjectPerceived price value
dc.subjectPerceived product quality functional value
dc.subjectBrand loyalty
dc.subjectPerceived value of transaction
dc.subjectPurchase intention
dc.titleThe success of toto brand in grabbing purchase intention
dc.typeJournal Article
dc.format.volume24
dc.format.pages191-202
dc.format.issueSpecial Issue
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