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https://ptsldigital.ukm.my/jspui/handle/123456789/520593| Title: | Hanryu, the Korean wave sweeps Asia: the audience popularity of a Korean serial drama, Jewel in the Palace, in Thailand |
| Authors: | Tachasakulmas Kamonthip |
| Conference Name: | The International Conference on Higher Education Research and Development (IHERD) |
| Keywords: | Television program Jewel in the Palace Media role models Audience engagement |
| Conference Date: | 2009-07-09 |
| Conference Location: | Bangkok, Thailand |
| Abstract: | This study investigated the audience popularity of a South Korean television drama, Jewel in the Palace, among Thai audience members in the context of the raging Hanryu phenomenon including the relationship between the degree of parasocial interaction with the main character and the level of pro-social learning from the television program. |
| Pages: | 66 |
| Call Number: | LB2326.3.I556 2009 sem |
| Publisher: | Dhurakij Pundit University (DPU), Thailand |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/520593 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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