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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/520593
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dc.contributor.authorTachasakulmas Kamonthip-
dc.date.accessioned2023-10-19T04:45:01Z-
dc.date.available2023-10-19T04:45:01Z-
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/520593-
dc.description.abstractThis study investigated the audience popularity of a South Korean television drama, Jewel in the Palace, among Thai audience members in the context of the raging Hanryu phenomenon including the relationship between the degree of parasocial interaction with the main character and the level of pro-social learning from the television program.en_US
dc.language.isoenen_US
dc.publisherDhurakij Pundit University (DPU), Thailanden_US
dc.subjectTelevision programen_US
dc.subjectJewel in the Palaceen_US
dc.subjectMedia role modelsen_US
dc.subjectAudience engagementen_US
dc.titleHanryu, the Korean wave sweeps Asia: the audience popularity of a Korean serial drama, Jewel in the Palace, in Thailanden_US
dc.typeSeminar Papersen_US
dc.format.pages66en_US
dc.identifier.callnoLB2326.3.I556 2009 semen_US
dc.contributor.conferencenameThe International Conference on Higher Education Research and Development (IHERD)-
dc.coverage.conferencelocationBangkok, Thailand-
dc.date.conferencedate2009-07-09-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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