Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/420507
Title: Buying behavior of store brands of hypermarket non-food items
Authors: Teo Boon Chui & Nora Hakimi Mohd Ismail
Conference Name: Prosiding Seminar Kebangsaan MACFEA ke-9
Keywords: Hypermarket
Non-food items
Store brands
Buying behavior
Conference Date: 2004
Conference Location: Hotel Equatorial, Bangi
Call Number: HC445.5.S458 2004 kat
Publisher: Fakulti Ekonomi & Perniagaan, UKM, KPDN & HEP, dan MACFEA
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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