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https://ptsldigital.ukm.my/jspui/handle/123456789/394549| Title: | Balanced scorecard: is it a totology or a misleading metaphor? Is it a magic wand? |
| Authors: | Baris Safran Mehmet Tolga Taner |
| Conference Name: | The Proceedings of 4th International Strategic Management Conference |
| Keywords: | Balanced scorecard (BSC) Misleading metaphor Metaphor concept |
| Conference Date: | 19/06/2008 |
| Conference Location: | Hollywood Hotel Sarajevo Bosnia- Herzegovina |
| Abstract: | This study aims to develop theoretical proposals for discussing the Balanced Scorecard (BSC) which leans on the metaphor concept which may lead to delusive conclusions. In this context, the application of a rational view on an eclectic system and practical difficulties resulting from psychological and ethical problems are discussed. |
| Pages: | 739-747 p. |
| Call Number: | HD30.28.E997 2008 katsem |
| Publisher: | Beykent University, Gebze Institute of Technology, Canakkale Onsekiz Mart University, International University of Sarajevo,Bosnia- Herzegovina. |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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