Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/394549
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dc.contributor.authorBaris Safran-
dc.contributor.authorMehmet Tolga Taner-
dc.date.accessioned2023-06-15T07:47:21Z-
dc.date.available2023-06-15T07:47:21Z-
dc.identifier.otherukmvital:117669-
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/394549-
dc.description.abstractThis study aims to develop theoretical proposals for discussing the Balanced Scorecard (BSC) which leans on the metaphor concept which may lead to delusive conclusions. In this context, the application of a rational view on an eclectic system and practical difficulties resulting from psychological and ethical problems are discussed.-
dc.language.isoeng-
dc.publisherBeykent University, Gebze Institute of Technology, Canakkale Onsekiz Mart University, International University of Sarajevo,Bosnia- Herzegovina.-
dc.subjectBalanced scorecard (BSC)-
dc.subjectMisleading metaphor-
dc.subjectMetaphor concept-
dc.titleBalanced scorecard: is it a totology or a misleading metaphor? Is it a magic wand?-
dc.typeSeminar Papers-
dc.format.pages739-747 p.-
dc.identifier.callnoHD30.28.E997 2008 katsem-
dc.contributor.conferencenameThe Proceedings of 4th International Strategic Management Conference-
dc.coverage.conferencelocationHollywood Hotel Sarajevo Bosnia- Herzegovina-
dc.date.conferencedate19/06/2008-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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