One of the attractions of a destination lies in the uniqueness of its cultural landscape. For Malaysia, it is the expansive agricultural and rural scenes. In the face of urbanisation and industrialisation however, this imagery of the exotic far east is slowly fading out against the homogeneous skyline of skyscrapers and industrial complexes. While the agricultural ambience is still felt outside the urban limits, it is rendered nil within. Fetishism and sentiments, nevertheless, remains am...

Malaysia's regimented forests comprising agricultural land, totals to more than five million hectares. Maximizing the agricultural land potential for other purposes along with traditional agricultural activities is the concept behind the potential development of agricultural tourism or agrotourism. Tourism has become an important economic activity in the overall growth of the economy, and under the Sixth Malaysia Plan, the emphasis for its further development will be to expand and diversify t...

Kampong Seronok, which literally means 'Happy Village', is located in the south-eastern part of the Island of Pulau Pinang in the district of Bayan Lepas. It is just another of those Malay villages or 'kampung', common in the sub-urban areas of this country, consisting of both settlements and farm lands. Of late, this village has emerged as one of the popular tourist attraction spots, especially in the State of Pulau Pinang. The unique feature of Kampung Seronok lies in the cohesive efforts o...

Farm-based tourism as the specific type of agrotourism in Germany is now an established form of spending holidays since more than 25 years. In spite of significant changes in the motivation and the structure of the participants, this kind of tourism has maintained its popularity. The economic impact of that agrotourism is comparatively small to the total of all tourists (only 1.3 percent) - but it is of growing importance to the farmers income. Due to the over production and market regulation...