The role of the state tourist association in promoting domestic and international tourism and the formula for successful co-operation with the private sector

Abstract

I must first thank the organisers for giving me the opportunity to present a paper which under present circumstances is relevant for discussion. In the few previous conventions which I attended, there have been papers on tourism development and promotion but they not presented by any of the Tourist Associations. I must express appreciation of the organisers for the change in thinking about the involvement of the Tourist Associations of Malaysia in the development of tourism in the region.