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https://ptsldigital.ukm.my/jspui/handle/123456789/780247Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Glen Hooper | - |
| dc.date.accessioned | 2025-08-21T06:57:50Z | - |
| dc.date.available | 2025-08-21T06:57:50Z | - |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/780247 | - |
| dc.description.abstract | This paper for reasons of brevity makes no claims to being totally comprehensive regarding marketing, research, advertising and public relations for the Malaysian tourist market. Rather it homes in on a number of contentions that in airing may help in providing a more successful strategic direction for the development of tourism. So, let me first address Malaysia's tourist market in two contexts, namely market performance as shown by statistics to-date, and secondly the potential market. | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Tourism industry | en_US |
| dc.subject | Public relations | en_US |
| dc.title | The need to know your market and the role of research advertising and public relations in the Malaysian tourism market | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 31-35 | en_US |
| dc.identifier.callno | G155.M4N346 1986 sem | en_US |
| dc.contributor.conferencename | The National Tourism Conference | - |
| dc.coverage.conferencelocation | Kuala Lumpur | - |
| dc.date.conferencedate | 1986-10-31 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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