Media reliance, media use and perceived news media credibility

Abstract

In today's environment of digital media, the rapid rise of the internet has created some questions like; is the publishing in traditional media better and more credible than posting a webpage on the Internet? The main purpose of this study is to find out whether there is a relationship find out how the audiences perceived online (the Internet) and traditional (radio and television) media credibility to get news. Based on the findings of this study, television was perceived as highest medium in the term of credibility followed by radio and the Internet. The strength of the relationship Findings also revealed a negligible relationship between media reliance and perception of media between perception of media credibility and media usage is almost negligible and insignificant. credibility. However, the relationship was weak but significant.