The small businessperson as guerrilla marketer

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DC Field	Value	Language
dc.contributor.author	Stephen M. Goldberg	-
dc.contributor.author	Louise W. Smith	-
dc.contributor.editor	William Lazer	-
dc.contributor.editor	Eric H. Shaw	-
dc.contributor.editor	Chow-Hou Wee	-
dc.date.accessioned	2024-04-25T03:52:26Z	-
dc.date.available	2024-04-25T03:52:26Z	-
dc.identifier.isbn	0-939783-01-0	en_US
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/773823	-
dc.description.abstract	Guerrilla marketing is likely to be best for most small businesses (SBs) engaged in either solely domestic or international operations. Unrurtunately, the concept is unfamiliar or misunderstood; though the strategy and tactics of guerrilla marketing are sound. It is a methodical, aggressively defensive strategy well suited to the financial resources and personal commitment found in today's SBs.	en_US
dc.language.iso	en	en_US
dc.publisher	Academy of Marketing Science	en_US
dc.subject	Guerrilla marketing	en_US
dc.subject	Economy	en_US
dc.subject	Marketing management	en_US
dc.title	The small businessperson as guerrilla marketer	en_US
dc.type	Seminar Papers	en_US
dc.format.pages	362	en_US
dc.identifier.callno	HF5411.B52 1989 katsem	en_US
dc.contributor.conferencename	International Conference Series Volume IV 1989	-
dc.coverage.conferencelocation	National University of Singapore, Singapore	-
dc.date.conferencedate	1989-07-16	-
Appears in Collections:	Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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