The People's Republic Of China: An Empirical Comparative analysis of country of origin product perceptions

Abstract

The "open door" policy initiated in 1979 by the

P.R.C. created a fundamental need for modern marketing knowledge. This study explores the concept of country of origin perceptions from the

viewpoint of the citizens of the P.R.C. A study

of 379 P.R.C. citizens, from four distinct geographic regions, was accomplished. The findings

indicate that P.R.C. citizens do have significantly varying perceptions concerning products from

various countries. Additionally, these findings were found to differ by geographic region.