How strategic are the marketing practices of electronic firms in Singapore?

Abstract

Singaporean firms manufacturers of electronics were researched on whether they practiced marketing strategies. The finding was that while most firms practiced some marketing strategies, that practice was more likely, if the firm was in a rapidly growing industry, had a specialized marketing department, was in the growth stage of the product life cycle and had a high level of sales, particularly if U. s. firms were excluded from the sample. Bactgrowid The Singapore Electronic Industry The Singapore electronics industry can be divided into three broad subsectors: consumer electronic products; electronic components; and industrial electronics. It is dominated by foreign-owned enterprises mainly from the U.S., Japan, and Europe. Since the local market is very small, the Singaporean firms manufacturers of electronics were researched on whether they practiced marketing strategies. The finding was that while most firms practiced some marketing strategies, that practice was more likely, if the firm was in a rapidly growing industry, had a specialized marketing department, was in the growth stage of the product life cycle and had a high level of sales, particularly if U. s. firms were excluded from the sample. Bactgrowid The Singapore Electronic Industry The Singapore electronics industry can be divided into three broad subsectors: consumer electronic products; electronic components; and industrial electronics. It is dominated by foreign-owned enterprises mainly from the U.S., Japan, and Europe. Since the local market is very small, the industry is naturally export-oriented.