Export distribution strategy for electronics: a longitudinal study of Hong Kong firms

T. s. Chan

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773528

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DC Field	Value	Language
dc.contributor.author	T. s. Chan	-
dc.contributor.editor	William Lazer	-
dc.contributor.editor	Eric H. Shaw	-
dc.contributor.editor	Chow-Hou Wee	-
dc.date.accessioned	2024-03-26T01:29:27Z	-
dc.date.available	2024-03-26T01:29:27Z	-
dc.identifier.isbn	0-939783-01-0	en_US
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/773528	-
dc.description.abstract	This paper explores the changes in Hong Kong electronics manufacturing firms regarding the development of vertical channel integration as export marketing strategy. Analysis of data sugge~ts that Hong Kong electronics manufacturers are increasingLy utilizing foreign based channel intermediaries, and establishing internalized export departments and overseas sales offices to handle their export functions. In addition, a few cases of horizontal integration exist in the form of takeovers of Hong Kong manufacturing firms by multinationals from the United States, Japan, and the United Kingdom.	en_US
dc.language.iso	en	en_US
dc.publisher	Academy of Marketing Science	en_US
dc.subject	Electronics	en_US
dc.subject	Marketing strategy	en_US
dc.title	Export distribution strategy for electronics: a longitudinal study of Hong Kong firms	en_US
dc.type	Seminar Papers	en_US
dc.format.pages	185	en_US
dc.identifier.callno	HF5411.B52 1989 katsem	en_US
dc.contributor.conferencename	International Conference Series Volume IV 1989	-
dc.coverage.conferencelocation	National University of Singapore, Singapore	-
dc.date.conferencedate	1989-07-16	-
Appears in Collections:	Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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