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https://ptsldigital.ukm.my/jspui/handle/123456789/773525| Title: | An exploratory study of business planning strategies: South Korean and U. S. apparel industries |
| Authors: | Dawn Thorndike Pysarchik Mee-Hyang Lee Maria E. PPrez |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Competitive strategies Business planning |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | Competitive strategies relative to short and long-range business planning are compared between U.S. and S. Korean apparel industries. Results indicated that proactive rather than reactive competitive responses need to be guided by greater emphasis on long-range strategic planning in this highly competitive market. |
| ISBN: | 0-939783-01-0 |
| Pages: | 168 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773525 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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