Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/656886
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBahiyah Hj. Abdul Hamid-
dc.contributor.authorFuziah Kartini Hassan Basri-
dc.date.accessioned2023-12-19T07:08:20Z-
dc.date.available2023-12-19T07:08:20Z-
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/656886-
dc.description.abstractHumor has undeniable power to engage people and capture their attention. When people respond to humor, they generally respond much more with their emotions than with their reason. Thus, humor can be an effective mode of getting messages across. In the age of cyberspace, humor comes in all kinds of form and substance, given the availability of various technologies and editing software that can be used to create and produce these materials. During the 2008 Malaysian general elections, an unusual number of humorous political materials were posted in cyberspace creating a new form of expression and freedom never before seen in the country. This paper examines a random selection of such postings and deconstructs their functions and meanings. Using linguistic, communication and rhetorical analyses, the paper reveals that political humor in cyberspace is communicatively sharp and intelligent although nasty and sometimes vulgar in its linguistic devices. It is argued that the structure, form, content and meaning 'Of such political humor serves a highly rhetorical function and subsequently vibrates a persuasive power that the conventional media are unable to do. Thus, seemingly mindless humor is actually a mindful effort by 'revolutionaries' promoting inevitable political change in Malaysia.en_US
dc.language.isoenen_US
dc.publisherPersatuan Sains Sosial Malaysiaen_US
dc.subjectHumoren_US
dc.subjectCyberspaceen_US
dc.subjectPolitical humoren_US
dc.titlePolitical humor in cyberspace: mindful or mindless?en_US
dc.typeSeminar Papersen_US
dc.format.pages72en_US
dc.identifier.callnoLA1236.I554 2008 semen_US
dc.contributor.conferencenameThe 6th International Malaysian Studies Conference-
dc.coverage.conferencelocationKuching, Sarawak-
dc.date.conferencedate2008-08-05-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.