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Title:	The effects of electronic word of mouth, destinantion image and perceived risk on gulf cooperation council tourist' revisit intention in Malaysia
Authors:	Alaliani Reem Abdulrahman M (ZP00554)
Supervisor:	Norzalita Abd Aziz, Assoc. Prof. Dr.
Keywords:	Tourism -- Malaysia Tourism landscapes Universiti Kebangsaan Malaysia -- Dissertations Dissertations, Academic -- Malaysia
Issue Date:	12-Apr-2018
Description:	Tourism emerges as a substantial contributing factor for overcoming the growing economic crisis and instability around the world. However, literature indicates that tourists revisit intention has not been sufficiently investigated, especially in the Malaysian context. To fulfill this gap, this study was carried out with the key objective to determine the underlying reasons that affect Arab tourists intention to revisit Malaysia. The present study proposed a conceptual model consisted of electronic word of mouth, perceived risk, and destination image (cognitive, affective and unique images). To validate the conceptual model, a total of 401 Arab tourists from Saudi Arabia, Oman, Kuwait and UAE, the member countries of Gulf Cooperation Council (GCC), were surveyed in several tourist spots in Malaysia using quota sampling procedure. The validity of the survey instrument was performed through Exploratory Factor Analysis (EFA) using SPSS software version 23. The study also employed the application of Structural Equation Modeling (SEM) to carry out data analysis using AMOS software version 18. The findings of this study showed that electronic word of mouth had a direct effect on the tourists cognitive, affective and unique images, respectively. In turn, cognitive, affective and unique images had a direct effect on the tourists revisit intention. In addition, tourists electronically transmitted word of mouth had an indirect effect on their revisit intention mediated by affective image, while perceived risk did not have any effect on tourists revisit intention, cognitive, affective and unique images. These results contribute to the body of tourism knowledge for future researchers, academicians and tourism managers, and particularly useful for observing tourists revisit intention and its underlying predictors.,Ph.D
Pages:	149
Call Number:	G155.A1.A433 2018 tesis
Publisher:	UKM, Bangi
Appears in Collections:	Graduate School of Business / Pusat Pengajian Siswazah Perniagaan

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