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Title:	Factors influencing millennials brand attitude and online purchase intention of shariah-compliant shares
Authors:	Mohd Feroz Shah De Costa Mohd Faris De Costa (ZP02881)
Supervisor:	Norzalita Abd Aziz, Assoc. Prof. Dr.
Keywords:	Shariah-compliant shares Investor Universiti Kebangsaan Malaysia -- Dissertations Dissertations, Academic -- Malaysia
Issue Date:	31-Dec-2019
Description:	In this fast-moving digital landscape, potential millennial investors stock purchasing decision is influenced by the evolutions in Information and Communications Technology (ICT). Millennials also believe that the goals of businesses ought to have a more authentic purpose with a balanced concern for all societies needs and not merely driven by profit. This study focuses on an interdisciplinary approach to the study of financial communication, financial public relations, and services marketing which is causing significant changes in how potential millennial individual investors grasp these proliferations of real-time financial communication and react by expressing their attitude towards the brand and their purchase intention of Shariah-compliant online stocks. Hence, this study examined the impact of the crucial services marketing factors of philanthropic marketing, firm generated content and user generated content on potential individual millennial investors brand attitude and also the influence of all these three factors, brand attitude, and subjective norm towards their purchase intention of Shariah-compliant online shares. This quantitative study analyzed 308 potential Malaysian individual investors from 18 to 35 years of age who attended the inaugural Shariah Investing Fair 2017 held on 25 and 26 November 2017 at the Kuala Lumpur Convention Centre. Smart PLS 3 was used to analyze the relationship of each construct using the partial least squares path modeling method to structural equation modeling. Results of the analysis showed that philanthropic marketing, firm generated content, and user generated content positively influence brand attitude. Brand attitude positively mediates the relationships of philanthropic marketing, firm generated content and user generated content towards purchase intention of Shariah-compliant online stocks. Brand attitude and subjective norm positively influence purchase intention. Captivatingly this study shows that philanthropic marketing, firm generated content and user generated content does not directly influence purchase intention. This study contributes to the research areas of financial communication, financial public relations, and services marketing in relevance to Shariah-compliant online shares, the theory of reasoned action, signaling theory, and the consumer-company identification concept.,Ph.D
Pages:	311
Publisher:	UKM, Bangi
Appears in Collections:	Graduate School of Business / Pusat Pengajian Siswazah Perniagaan

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