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Title:	Discursive legitimation of UIV in global media : CDA for discourse of maxims in Yemen Times
Authors:	Hazaea Abduljalil Nasr Mohammed (P52781)
Supervisor:	Noraini Ibrahim, Prof. Dr.
Keywords:	Legitimation of UIV CDA Communication International
Issue Date:	22-Apr-2014
Description:	In global media discourse, hegemonic power relations may take place between local identities and global identities over the relational meaning of values. As persuasive devices, maxims are common sense, logical statements that explicitly or implicitly contextualize values in discourse. However, the use of maxims in global media discourse constructs ideological cultural underpinnings. Yemen Times is the most circulated newspaper in Yemen in which the discourse of maxims was produced by a non-local journalist from 2003 to 2010. The present study investigates the discursive legitimation of Universal Interpersonal Values (UIV) of this global media communicative event through Critical Discourse Analysis (CDA). It first identifies the universal interpersonal values in the texts. It also identifies the legitimation discourses and the legitimation strategies associated with UIV in the texts. It also examines the space given to the local identities. An empirical research design was employed where four meanings of discourse as a facet of globalization were integrated and operationalized. These concepts are ‘glocal nodal Discourse’, discourse as power relations, discourse as social practice, and discourse as discursive legitimation strategies. The data consist of 152 maxims and their extended paragraphs. ‘Clause complex’ and ‘whole-text organization’ were the units of analysis. Two qualitative interpretative techniques were used: manual close readings and the NVivo 9.2 software. The data analysis revealed that three global identities were associated with UIV: Western identities, anonymous identities and Indian identities. The Western identities involve literary, philosophical, political, religious and collective identities that have the dominant space in the texts. They reflect the Western hegemony in global media discourse. Quoted and reported anonymous identities show a global postmodern tendency towards anonymity. The Indian identities involve political, philosophical and religious identities. They reflect the producer’s voice in the texts. Local identities were excluded in the texts. Backgrounded Islamic religious discourse and discourse of local passive agency were associated with UIV. Four discursive legitimation strategies were found in the texts: authorization, globalism, anonymization and exclusion. The exclusion of local identities could be a misconception of globalization as Westernization. It might be unconscious motivation for a non-local journalist when in contact with other incompatible representations. The findings further show that UIV were delegitimated at the local as well as the global contexts. They were employed to serve the interest of global hegemonic agency over the local identities. The study concludes that English language plays an ideological role in transmitting hegemonic agency in global media discourse. Accordingly, it suggests some linguistic tools for critical language awareness and glocal education. Critical glocal media pedagogy is recommended as a potential area for future research.,PhD
Pages:	282
Call Number:	P96.I5H393 2014 tesis
Publisher:	UKM, Bangi
Appears in Collections:	Faculty of Social Sciences and Humanities / Fakulti Sains Sosial dan Kemanusiaan

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