1. UKM Learning and Research Repository
2. Master Thesis / Tesis Master
3. Institute of Ethnic Studies / Institut Kajian Etnik (KITA)

Title:	The mass media and the environmental movement in Malaysia : \\b three case studies
Authors:	Faezah binti Ismail (P38314)
Supervisor:	Shamsul Amri Baharuddin, Professor Datuk Dr
Keywords:	Mass media Environmental movement Malaysia Mass media -- Malaysia
Issue Date:	22-Oct-2013
Description:	In an ideal world the mass media and the environmental movement would enjoy a symbiotic relationship. The mass media need information about the activities of environmental groups to relay as news to newspaper, magazine, radio, television and internet audiences while the green movement is anxious for its projects and “claims-making” to reach and influence large numbers of people. Careful contrast of the mass media’s performances in the United States and Malaysia shows some important differences. The American mass media is credited with raising the profile of the modern environmental movement in the United States but the same cannot be said for its counterpart in Malaysia. The Malaysian movement continues to struggle for survival and legitimacy and it gets little help from the local mass media. The evidence shows that Malaysian environmental groups have not been able to effectively use the mass media as the main medium for open discussion and voicing of ideas. They crave consistent media attention because they know that this will ensure their visibility. Opinion is divided as to whether an environmental movement exists in Malaysia. Research confirms its existence but it is performing at a minimal level. Isolated cases of environmental successes do qualify it to be called an “environmental movement”. The lack of support from the mass media, the ambivalent attitude of Malaysians towards the environment and other constraints are to blame for this state of affairs. The definition of a thriving environmental movement in the Malaysian context should include people fighting their own battles all over the country without being goaded on by environmental groups. Malaysians’ level of environmental awareness is gauged against this backdrop of poor journalism and apathy. The present climate does not bode well for the future of environmentalism in Malaysia.,Master/Sarjana
Pages:	153
Call Number:	P90.F244 2012
Publisher:	UKM, Bangi
Appears in Collections:	Institute of Ethnic Studies / Institut Kajian Etnik (KITA)

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.