Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/465851
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dc.contributor.advisorShamsul Amri Baharuddin, Professor Datuk Dr
dc.contributor.authorFaezah binti Ismail (P38314)
dc.date.accessioned2023-10-02T03:58:04Z-
dc.date.available2023-10-02T03:58:04Z-
dc.date.issued2013-10-22
dc.identifier.otherukmvital:74722
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/465851-
dc.descriptionIn an ideal world the mass media and the environmental movement would enjoy a symbiotic relationship. The mass media need information about the activities of environmental groups to relay as news to newspaper, magazine, radio, television and internet audiences while the green movement is anxious for its projects and “claims-making” to reach and influence large numbers of people. Careful contrast of the mass media’s performances in the United States and Malaysia shows some important differences. The American mass media is credited with raising the profile of the modern environmental movement in the United States but the same cannot be said for its counterpart in Malaysia. The Malaysian movement continues to struggle for survival and legitimacy and it gets little help from the local mass media. The evidence shows that Malaysian environmental groups have not been able to effectively use the mass media as the main medium for open discussion and voicing of ideas. They crave consistent media attention because they know that this will ensure their visibility. Opinion is divided as to whether an environmental movement exists in Malaysia. Research confirms its existence but it is performing at a minimal level. Isolated cases of environmental successes do qualify it to be called an “environmental movement”. The lack of support from the mass media, the ambivalent attitude of Malaysians towards the environment and other constraints are to blame for this state of affairs. The definition of a thriving environmental movement in the Malaysian context should include people fighting their own battles all over the country without being goaded on by environmental groups. Malaysians’ level of environmental awareness is gauged against this backdrop of poor journalism and apathy. The present climate does not bode well for the future of environmentalism in Malaysia.,Master/Sarjana
dc.language.isoeng
dc.publisherUKM, Bangi
dc.relationInstitut Kajian Etnik (KITA) / Institute of Ethnic Studies
dc.rightsUKM
dc.subjectMass media
dc.subjectEnvironmental movement
dc.subjectMalaysia
dc.subjectMass media -- Malaysia
dc.titleThe mass media and the environmental movement in Malaysia : \\b three case studies
dc.typetheses
dc.format.pages153
dc.identifier.callnoP90.F244 2012
Appears in Collections:Institute of Ethnic Studies / Institut Kajian Etnik (KITA)

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