Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/395055| Title: | Antecedents of customer satisfaction in repurchase intention in the electronic commerce environment |
| Authors: | Nurul Hidayah Ahmad Zamzuri Norshidah Mohamed Ramlah Hussein |
| Conference Name: | International Symposium on Information Technology |
| Keywords: | Antecedents Customer satisfaction Repurchase Electronic commerce Electronic commerce environment |
| Conference Date: | 26/08/2008 |
| Conference Location: | Kuala Lumpur Convention Centre |
| Abstract: | Customer satisfaction in the electronic commerce environment has been conceptualized in a variety of ways. Studies in this area remain broad and appear relatively fragmented. This in part sets the motivation for the research. The aim of this paper is to identify the antecedents of customer satisfaction in repurchase intention in the electronic commerce environment. Searches were performed for relevant literature in online databases. Four theories i.e. the Expectation Confirmation Theory (ECI), Expectancy Disconfirmation Theory (EDT), Technology Acceptance Model (TAM) and Service Quality model (SERVQUAL) have been commonly used to explain antecedent of customer satisfaction in repurchase intention. Some other antecedents were also discussed in the paper. |
| Pages: | 6 |
| Call Number: | T58.5.C634 2008 kat sem j.3 |
| Publisher: | Institute of Electrical and Electronics Engineers (IEEE),Piscataway, US |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.