Tourism as a strategic management tool in hospitality: a case from 4&5 star hotels in Izmir region

Abstract

Enourism is used as is a term used to describe applications of Information Technology (IT), or Information and Communications Technology (ICT), in travel, tourism and hospitality industry. The data shows that its development had been at an increasing speed and the potential of growth is still very high. For countries like Turkey which are named developing countries" tourism is top-priority issue for its economic prosperity and welfare generation potential. In order to attract more tourists and foreign investments