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https://ptsldigital.ukm.my/jspui/handle/123456789/394534| Title: | Patent as a new competitive tool in company's overall business strategies |
| Authors: | Zehra Gonul Balkir Sibel Nitelik |
| Conference Name: | The Proceedings of 4th International Strategic Management Conference |
| Keywords: | Patent protection Market share Technology industries |
| Conference Date: | 19/06/2008 |
| Conference Location: | Hollywood Hotel Sarajevo Bosnia- Herzegovina |
| Abstract: | In today's fast growing global marketplace, patent protection becomes an important part of a company's overall business strategies. Under the WTOrrRIPs Agreement, the patent system has spread increasingly worldwide. In today's technology industries, competitors are likely to use patents both offensively and defensively, and there is a need to anticipate their strategies and take effective action. Why? The right patents provide barriers against competition, enhancing profit margins, market share, and name recognititon. Thus, patent is a useful strategic business tool. |
| Pages: | 435-440 p. |
| Call Number: | HD30.28.E997 2008 katsem |
| Publisher: | Beykent University, Gebze Institute of Technology, Canakkale Onsekiz Mart University, International University of Sarajevo,Bosnia- Herzegovina |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/394534 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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