Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/394534
Title: Patent as a new competitive tool in company's overall business strategies
Authors: Zehra Gonul Balkir
Sibel Nitelik
Conference Name: The Proceedings of 4th International Strategic Management Conference
Keywords: Patent protection
Market share
Technology industries
Conference Date: 19/06/2008
Conference Location: Hollywood Hotel Sarajevo Bosnia- Herzegovina
Abstract: In today's fast growing global marketplace, patent protection becomes an important part of a company's overall business strategies. Under the WTOrrRIPs Agreement, the patent system has spread increasingly worldwide. In today's technology industries, competitors are likely to use patents both offensively and defensively, and there is a need to anticipate their strategies and take effective action. Why? The right patents provide barriers against competition, enhancing profit margins, market share, and name recognititon. Thus, patent is a useful strategic business tool.
Pages: 435-440 p.
Call Number: HD30.28.E997 2008 katsem
Publisher: Beykent University, Gebze Institute of Technology, Canakkale Onsekiz Mart University, International University of Sarajevo,Bosnia- Herzegovina
URI: https://ptsldigital.ukm.my/jspui/handle/123456789/394534
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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