Marketing ethics at small and medium size enterprises(SMEs) in globalization: a case study in corum, in terms of corporate social responsibility

Abstract

In today's world,the developments in the fields of economy, technology, and politics have triggered globalization; in other words, people have become much more dependent on each other. So, to improve our country's welfare and to be able to make it permanent; both individuals and SMEs (compose 99.9% of our enterprises) have significant responsibilities. Enterprises have 4 main responsibilities that can be ranked as; being economic, being legal, being ethical and having social responsibility. Corporate social responsibility directly includes the last two responsibilities, but indirectly, it covers all of them. Thus, corporate social responsibility supports enterprises and it helps them to form relations with the society. Additionally, corporate social responsibility can be defined as a company's attempt to include social and environmental concerns in its activities and its relations with shareholders and the company's desire to be ethical and responsible to all shareholders. The aim of our study is to evaluate the marketing ethic of SMEs in Corum in terms of corporate social responsibility.