Strategic value creation for the sustainable competition

Abstract

Nowadays, due to globalization and with the influence of the increasing competition the enterprises have to afford overvalue, in order to be different to its rivals and be preferable for its shareholder, employees, customers, supplier and for the community. The enterprises are proactive and let evaluate the occurrences with a fore sighting point of view comprised the past and future, instead of carrying on their existences and to be reactive only to react to the effects come from outside. This point of view aims to create the force of competition as well as to keep the life going. Anyway, the reason of the existence of the companies is to afford the rival advantage and to continue that in the long term. To continue the superiority of competition requires focusing on the force of competition. To focusing to upgrade the rival force can only be handled thanks to value creating strategies. The companies should be over their rivals in term of overvalue achieved through their activities and relationship between other companies, in order to continue the competitive predominance. The sustainable competition force has to focus on value creation. Value creation concept is related to all of the partners. Creation of value for any partner is also creation of value for the company. The prefer ability of the company in comparison with its rivals, its viability and the sustainability of the competitiveness will have been provided, if the value created for each shareholder. At the present, the performance of company in adding value depends on its efficiency of relationship between shareholders, workers, clients, suppliers and whole public. The mark prices of the companies could increase only depending on the stable and efficiency activity in competitive conditions. The enterprises requirements in order to get sustainable competition advantage in long term, are upgrading own prestige, credibility, image, maintenance of the status and the viability and financial capacity by getting value for its participants. The sustainability of the companies depends on the value adding for the partners in long term. The enterprise ought to be gainfully for its partners investing and expecting more profit, to afford to increase the value of the shares, to upgrade the physical and moral situation of the workers, to offer to clients products and services in satisfactory prices, quality and kinds, to take seriously the payments to the suppliers for the bought materials and sustainability of the orders, to safeguard the credit of the suppliers by the quality and services of the products, to be a good man in the street for the public, to obey laws, to be responsible for the public; and so could become a company different concerning its rivals and could sustain its competition. In this study, how the enterprises create value for its participants and the influence of this on viability and sustainability of the competitiveness will be handled.