Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/390172
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dc.contributor.authorMohd Rizal Mohd Yaakop-
dc.contributor.authorSharifa Aluya Alinda Dewi Syed Ali-
dc.date.accessioned2023-04-06T01:43:21Z-
dc.date.available2023-04-06T01:43:21Z-
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/390172-
dc.description.abstractThis paper tries to understand the application of communalism as a key concept. developed by Andrew A.Moemeka 1 in the context of lntercultural communication in Malaysia. It discussed mainly one important aspects of intercultural communication and ffects toward policy development and good governance: the conceptual framework on which communalism is the domain concept compared to the conventional "collectivisme- individualisme". By analyzing the multi-cultural and polarity of Malaysian, this paper discusses Moemeka' a argument on communalism and the process of communication. It argues that the communalistic values and principles although still dominant in Malaysian community, but was challenged by modernization of communication process occurred in the representative democratic political system. People see government as distinct from society or community. Consequently, society developed a dual interaction or Communication pattern that is creative coordination for the government or 'the collective arena' and standardized coordination for the community or ·the communalistic arena'. Finally, these affect the national governance as a whole. Government should realize and plan a strategy to develop more effective and participative governance.en_US
dc.language.isoenen_US
dc.publisherFaculty of Business, Economics and Policy Studies, Universiti Brunei Darussalam; Civil Service Institute, Prime Minister's Officeen_US
dc.subjectCommunalismen_US
dc.subjectIntercultural communicationen_US
dc.subjectGovernance -- Malaysiaen_US
dc.titleCommunalism and intercultural communication : impacts on national governance in Malaysiaen_US
dc.typeSeminar Papersen_US
dc.format.pages1-13en_US
dc.identifier.callnoJA35.5.I57 2002 semen_US
dc.contributor.conferencenameInternational Conference on Good Governance : Perspective and Practices-
dc.coverage.conferencelocationBrunei Darussalam-
dc.date.conferencedate2002-09-28-
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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