Building transnational tourism entrepreneurship network in Asia: a model to accelerate tourism business

Abstract

Tourism sector in Asia has been identified as a powerhouse in terms earning foreign exchange and employment generation. Since 1990, in the realm of financial openness, tourism sector has been recognized as one of the major area to be invested and promoted for economic growth of the countries. The increasing attention given to the role of small firms in the tourism sector has led to recognition of the significance of entrepreneurship in such businesses across. With increasing cities economic restructuring and globalization, the tourism enterprises have been actively participating in preparing and selling international tour packages. Even small travel agencies in medium range of India are designing tour itineraries covering Asian countries. As a result, international terminals of various air ports in India, for instance Chennai airport, have been witnessing the rapid growth and rush with several categories of tourists boarding towards Asian countries. 1 Tourism enterprises are some what different in terms of the business models and operational activities. For a tourism entrepreneur, a country features both natural and man-made attractions which are the major sources for developing a tour package. In case of international tour package design and operation, a tourism entrepreneur has to depend on the other country tourism entrepreneurs for several operational activities - receiving the tourists, hospitality, accompanying, entertaining, and so on. In the given context, the process of designing and operations of a tour package are to be more cost effective and also competitive in meeting the expectations of tourists. It is possible if tourism entrepreneurs build transnational tourism entrepreneurship network among themselves. This paper is devoted to develop a model of transnational tourism entrepreneurship network for acceleration of tourism business.