Environmental volunteering values among Muslim environmental volunteers

Abstract

A person's values serve as a motivating factor in engaging in environmental volunteering activities. This study therefore explored the values that led to an individual's involvement as environmental volunteers. Interviews were conducted with 10 study participants, namely youths who had previously been involved in environmental volunteering activities. Data from the verbatim responses were analyzed according to themes which were determined earlier based on previous studies through the deductive - inductive - deductive approach. Deductive analysis was carried out based on predetermined themes according to Stem's value-belief-norm theory. The results reveal that there are five values held by Muslim environmental volunteers, i.e. personal, social, environmental, religious and economic values. The values that influence the Muslim volunteers the most in engaging in environmental volunteering activities are personal and social values. The values that influence these environmental volunteers should therefore be emphasized in an effort to enhance involvement as environmental volunteers toward achieving the goals of sustainable development.