Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773549
Title: Accuracy considerations in tourism forecasting
Authors: Luiz Moutinho
Stephen F. Witt
Editors: William Lazer
Eric H. Shaw
Chow-Hou Wee
Conference Name: International Conference Series Volume IV 1989
Keywords: Tourism industry
Forecasts
Conference Date: 1989-07-16
Conference Location: National University of Singapore, Singapore
Abstract: It is generally accepted that accuracy is a very important characteristic of forecasts of tourism demand. However, when considering probability forecasting it may not be necessary to forecast specific values with a high degree of precision, but only that the probability falls within a particular range of values. Furthermore, any knowledge relating to possible differences in the costs resulting from over- versus under-forecasting should be incorporated in the loss function when evaluating the appropriate management decision.
ISBN: 0-939783-01-0
Pages: 317-322
Call Number: HF5411.B52 1989 katsem
Publisher: Academy of Marketing Science
Appears in Collections:Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

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