Impact of import trade involvement on marketing management Practice in Nigeria

Abstract

Economic development, marketing development and foreign trade of developing countries are lnterrelated phenomena. Although hlstorlcal evldence indlcates close relationship between foreign trade (both exports and imports) and economic development , there are very few studies which explored thls relationship especially in relation to marketing development and foreign trade in the context of developing countries. In this paper, the inter-relationship between import trade involvement and improvement ln the marketlng practices of the Nigerian importers ls empirically investigated.