Marketing and the negative impact of technology transfer on third world women

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/773539

Full metadata record

DC Field	Value	Language
dc.contributor.author	Jean Larson Pyle	-
dc.contributor.author	Leslie M. Dawson	-
dc.contributor.editor	William Lazer	-
dc.contributor.editor	Eric H. Shaw	-
dc.contributor.editor	Chow-Hou Wee	-
dc.date.accessioned	2024-03-26T02:19:14Z	-
dc.date.available	2024-03-26T02:19:14Z	-
dc.identifier.isbn	0-939783-01-0	en_US
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/773539	-
dc.description.abstract	This paper examines the involvement of marketing in what has been found to be the negative impact of technology transfer and development on Third world women. Since a successful development strategy must fully integrate women, the paper suggest that marketers not only have much to gain from supporting a transfer of technology and a development strategy sensitive to gender rules but that their techniques have much to offer in facilitating it.	en_US
dc.language.iso	en	en_US
dc.publisher	Academy of Marketing Science	en_US
dc.subject	Technology transfer	en_US
dc.subject	Gender	en_US
dc.title	Marketing and the negative impact of technology transfer on third world women	en_US
dc.type	Seminar Papers	en_US
dc.format.pages	258-263	en_US
dc.identifier.callno	HF5411.B52 1989 katsem	en_US
dc.contributor.conferencename	International Conference Series Volume IV 1989	-
dc.coverage.conferencelocation	National University of Singapore, Singapore	-
dc.date.conferencedate	1989-07-16	-
Appears in Collections:	Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding

Files in This Item:

There are no files associated with this item.