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https://ptsldigital.ukm.my/jspui/handle/123456789/773532Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kyung-il Ghymn | - |
| dc.contributor.editor | William Lazer | - |
| dc.contributor.editor | Eric H. Shaw | - |
| dc.contributor.editor | Chow-Hou Wee | - |
| dc.date.accessioned | 2024-03-26T01:43:58Z | - |
| dc.date.available | 2024-03-26T01:43:58Z | - |
| dc.identifier.isbn | 0-939783-01-0 | en_US |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/773532 | - |
| dc.description.abstract | Promotion ls a critical element of the marketing mix. Few areas of lnternational marketing subject to hotter debate than international advertising. The debate in the field has recently shifted from one of "standardization vs. localization" to one of "global vs. non-global" advertising (Jeannet and Hennessey 1988). | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Academy of Marketing Science | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Advertising industry | en_US |
| dc.subject | Korea | en_US |
| dc.title | Regulations in International advertising: The role of Kobaco ln The Korean advertising industry | en_US |
| dc.type | Seminar Papers | en_US |
| dc.format.pages | 208-210 | en_US |
| dc.identifier.callno | HF5411.B52 1989 katsem | en_US |
| dc.contributor.conferencename | International Conference Series Volume IV 1989 | - |
| dc.coverage.conferencelocation | National University of Singapore, Singapore | - |
| dc.date.conferencedate | 1989-07-16 | - |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding | |
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