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https://ptsldigital.ukm.my/jspui/handle/123456789/773528| Title: | Export distribution strategy for electronics: a longitudinal study of Hong Kong firms |
| Authors: | T. s. Chan |
| Editors: | William Lazer Eric H. Shaw Chow-Hou Wee |
| Conference Name: | International Conference Series Volume IV 1989 |
| Keywords: | Electronics Marketing strategy |
| Conference Date: | 1989-07-16 |
| Conference Location: | National University of Singapore, Singapore |
| Abstract: | This paper explores the changes in Hong Kong electronics manufacturing firms regarding the development of vertical channel integration as export marketing strategy. Analysis of data sugge~ts that Hong Kong electronics manufacturers are increasingLy utilizing foreign based channel intermediaries, and establishing internalized export departments and overseas sales offices to handle their export functions. In addition, a few cases of horizontal integration exist in the form of takeovers of Hong Kong manufacturing firms by multinationals from the United States, Japan, and the United Kingdom. |
| ISBN: | 0-939783-01-0 |
| Pages: | 185 |
| Call Number: | HF5411.B52 1989 katsem |
| Publisher: | Academy of Marketing Science |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/773528 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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