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https://ptsldigital.ukm.my/jspui/handle/123456789/578811| Title: | Social commerce in the digital age: analysis of adoption differences among consumers in Malaysia and Nepal |
| Authors: | Erne Suzila Kassim (UITM) Raj Kumar Bhattarai Norol Hamiza Zamzuri (UITM) Abdul Kadir Othman (UITM) |
| Keywords: | Factors of social commerce adoption Social commerce adoption Social commerce in Malaysia Social commerce in Nepal |
| Issue Date: | Jan-2017 |
| Description: | This study examines social commerce adoption in Malaysia and Nepal. Both nations are in the group of developing countries but information and communication technology levels are quite significantly different. Given the different level of access to ICT we aim to investigate how consumers in these two countries adopt social commerce by focusing on their acceptance of the process quality, communication quality, security and privacy, service quality and continuance. Using the survey method, data was collected from social commerce users in both countries. The results show no significant differences in the scores of communications, service quality and continuance adoption. However, there are significant differences in how they perceive the process quality and security in social commerce. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 25 |
| Pages: | 309-318 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116236+Source01+Source010.PDF | 275.77 kB | Adobe PDF |  View/Open |
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