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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578811
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dc.contributor.authorErne Suzila Kassim (UITM)
dc.contributor.authorRaj Kumar Bhattarai
dc.contributor.authorNorol Hamiza Zamzuri (UITM)
dc.contributor.authorAbdul Kadir Othman (UITM)
dc.date.accessioned2023-11-06T03:08:09Z-
dc.date.available2023-11-06T03:08:09Z-
dc.date.issued2017-01
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116236
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578811-
dc.descriptionThis study examines social commerce adoption in Malaysia and Nepal. Both nations are in the group of developing countries but information and communication technology levels are quite significantly different. Given the different level of access to ICT we aim to investigate how consumers in these two countries adopt social commerce by focusing on their acceptance of the process quality, communication quality, security and privacy, service quality and continuance. Using the survey method, data was collected from social commerce users in both countries. The results show no significant differences in the scores of communications, service quality and continuance adoption. However, there are significant differences in how they perceive the process quality and security in social commerce.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-1
dc.rightsUKM
dc.subjectFactors of social commerce adoption
dc.subjectSocial commerce adoption
dc.subjectSocial commerce in Malaysia
dc.subjectSocial commerce in Nepal
dc.titleSocial commerce in the digital age: analysis of adoption differences among consumers in Malaysia and Nepal
dc.typeJournal Article
dc.format.volume25
dc.format.pages309-318
dc.format.issueSpecial Issue
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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