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https://ptsldigital.ukm.my/jspui/handle/123456789/578799| Title: | The factors associated with the behavioural intention of eco-labelled products |
| Authors: | Sahar Hosseinikhah Choshaly Siohong Tih (UKM) |
| Keywords: | Behavioural intention Consumer belief Consumer confidence Eco-labelled product Perceived critical mass search cost |
| Issue Date: | Jan-2017 |
| Description: | The objectives of this research are to examine the: (i) direct effects of perceived critical mass, consumer confidence, and search cost on behavioural intention towards the consumption of eco-labelled products; (ii) direct effects of perceived critical mass and beliefs on consumer confidence towards eco-labelled products; and (iii) examine the indirect effects of perceived critical mass on behavioural intention towards the consumption of eco-labelled products, mediated by consumer confidence. It also studies the determinants of behavioural intention towards the consumption of eco-labelled products and clarifies the role of consumer confidence as a mediating factor influencing behavioural intention towards the consumption of eco-labelled products. This research adopted a cross-sectional survey method of 300 individuals whereby the data was used to test a research model using Partial Least Square-Structural Equation Modelling. Findings indicated that consumer confidence and search cost have a direct effect on behavioural intention towards the consumption of eco-labelled products. In addition, consumer confidence is explained by beliefs and perceived critical mass. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 25 |
| Pages: | 191-202 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116227+Source01+Source010.PDF | 326.98 kB | Adobe PDF |  View/Open |
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