Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578799
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dc.contributor.authorSahar Hosseinikhah Choshaly
dc.contributor.authorSiohong Tih (UKM)
dc.date.accessioned2023-11-06T03:07:54Z-
dc.date.available2023-11-06T03:07:54Z-
dc.date.issued2017-01
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116227
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578799-
dc.descriptionThe objectives of this research are to examine the: (i) direct effects of perceived critical mass, consumer confidence, and search cost on behavioural intention towards the consumption of eco-labelled products; (ii) direct effects of perceived critical mass and beliefs on consumer confidence towards eco-labelled products; and (iii) examine the indirect effects of perceived critical mass on behavioural intention towards the consumption of eco-labelled products, mediated by consumer confidence. It also studies the determinants of behavioural intention towards the consumption of eco-labelled products and clarifies the role of consumer confidence as a mediating factor influencing behavioural intention towards the consumption of eco-labelled products. This research adopted a cross-sectional survey method of 300 individuals whereby the data was used to test a research model using Partial Least Square-Structural Equation Modelling. Findings indicated that consumer confidence and search cost have a direct effect on behavioural intention towards the consumption of eco-labelled products. In addition, consumer confidence is explained by beliefs and perceived critical mass.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-1
dc.rightsUKM
dc.subjectBehavioural intention
dc.subjectConsumer belief
dc.subjectConsumer confidence
dc.subjectEco-labelled product
dc.subjectPerceived critical mass
dc.subjectsearch cost
dc.titleThe factors associated with the behavioural intention of eco-labelled products
dc.typeJournal Article
dc.format.volume25
dc.format.pages191-202
dc.format.issueSpecial Issue
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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