Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/578744| Title: | Exploring the roles of social media content marketing (smcm) towards return on investment (roi): a conceptual paper |
| Authors: | Nur Syakirah Ahmad (UITM) Saridan Abu Bakar (UITM) Rosidah Musa (UITM) |
| Keywords: | Brand Awareness Content Marketing Return on Investment (ROI) Social Media Marketing |
| Issue Date: | Feb-2017 |
| Description: | Social Media Content Marketing (SMCM) is a tool-kit to increase sales. Content marketing is a crucial element which can increase the return on investment (ROI). The purpose of this study is to identify the impact of SMCM towards the ROI. It aims to develop a SMCM framework which can maximise a firm’s ROI performance. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 25 |
| Pages: | 261-268 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116178+Source01+Source010.PDF | 466.93 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.