Exploring the roles of social media content marketing (smcm) towards return on investment (roi): a conceptual paper

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578744

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DC Field	Value	Language
dc.contributor.author	Nur Syakirah Ahmad (UITM)
dc.contributor.author	Saridan Abu Bakar (UITM)
dc.contributor.author	Rosidah Musa (UITM)
dc.date.accessioned	2023-11-06T03:06:51Z	-
dc.date.available	2023-11-06T03:06:51Z	-
dc.date.issued	2017-02
dc.identifier.issn	0128-7702
dc.identifier.other	ukmvital:116178
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/578744	-
dc.description	Social Media Content Marketing (SMCM) is a tool-kit to increase sales. Content marketing is a crucial element which can increase the return on investment (ROI). The purpose of this study is to identify the impact of SMCM towards the ROI. It aims to develop a SMCM framework which can maximise a firm’s ROI performance.
dc.language.iso	en
dc.publisher	Universiti Putra Malaysia Press
dc.relation.haspart	Pertanika Journals
dc.relation.uri	http://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-2
dc.rights	UKM
dc.subject	Brand Awareness
dc.subject	Content Marketing
dc.subject	Return on Investment (ROI)
dc.subject	Social Media Marketing
dc.title	Exploring the roles of social media content marketing (smcm) towards return on investment (roi): a conceptual paper
dc.type	Journal Article
dc.format.volume	25
dc.format.pages	261-268
dc.format.issue	Special Issue
Appears in Collections:	Journal Content Pages/ Kandungan Halaman Jurnal

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