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https://ptsldigital.ukm.my/jspui/handle/123456789/578735| Title: | Medical tourism: the effects of perceived benefits, perceived risks and geographic region |
| Authors: | Seow Ai Na (UTAR) Au Yong Hui Nee (UTAR) Choong Yuen Onn (UTAR) |
| Keywords: | Health travellers Intention Malaysia Medical tourism Perceived benefits Perceived risks |
| Issue Date: | Feb-2017 |
| Description: | Malaysia has been targeting health travellers as a source of foreign exchange income especially after the Asian Financial Crisis. It is crucial for medical tourism industry in Malaysia to meet the expectations of their international clients as it competes with neighbours such as Thailand and Singapore. This study assesses the antecedents of attitude influencing the behaviour intention of potential health travellers in Malaysia by examining two dimensions of perceived value, namely perceived benefits and perceived risks. Findings of the study indicated that perceived value is a key predictor of tourist behavioural intentions. A difference was observed between regions among countries of origin. The research also highlighted managerial implications for private hospitals in the areas of marketing and product development. It is recommended hospitals should pay more attention to healthcare service value based on geographic regions of origin in order to create competitive advantage. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 25 |
| Pages: | 143-152 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116172+Source01+Source010.PDF | 359.37 kB | Adobe PDF |  View/Open |
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