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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578735
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dc.contributor.authorSeow Ai Na (UTAR)
dc.contributor.authorAu Yong Hui Nee (UTAR)
dc.contributor.authorChoong Yuen Onn (UTAR)
dc.date.accessioned2023-11-06T03:06:42Z-
dc.date.available2023-11-06T03:06:42Z-
dc.date.issued2017-02
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116172
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578735-
dc.descriptionMalaysia has been targeting health travellers as a source of foreign exchange income especially after the Asian Financial Crisis. It is crucial for medical tourism industry in Malaysia to meet the expectations of their international clients as it competes with neighbours such as Thailand and Singapore. This study assesses the antecedents of attitude influencing the behaviour intention of potential health travellers in Malaysia by examining two dimensions of perceived value, namely perceived benefits and perceived risks. Findings of the study indicated that perceived value is a key predictor of tourist behavioural intentions. A difference was observed between regions among countries of origin. The research also highlighted managerial implications for private hospitals in the areas of marketing and product development. It is recommended hospitals should pay more attention to healthcare service value based on geographic regions of origin in order to create competitive advantage.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-2
dc.rightsUKM
dc.subjectHealth travellers
dc.subjectIntention
dc.subjectMalaysia
dc.subjectMedical tourism
dc.subjectPerceived benefits
dc.subjectPerceived risks
dc.titleMedical tourism: the effects of perceived benefits, perceived risks and geographic region
dc.typeJournal Article
dc.format.volume25
dc.format.pages143-152
dc.format.issueSpecial Issue
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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