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https://ptsldigital.ukm.my/jspui/handle/123456789/578685| Title: | Unscrambling determinants of Islamic retail experiential value (irev) at Indian muslim food retail outlets: a focus group analysis |
| Authors: | Syaharizah Abdul Aziz (UITM) Rozita Naina Mohamed (UITM) Sofiah Abd Rahman (UITM) |
| Keywords: | Emotional states Environmental stimuli Muslim customers Retail experience |
| Issue Date: | Feb-2017 |
| Description: | Retail experiences can represent either a hedonic or utilitarian value in the experience consumption. For Muslim customers, their perception, evaluation and emotions in experience consumption are influenced by Islamic Values through the centricity of faith. Therefore, retail food outlets need to deliver suitable concept anticipated by Muslim customers which are religiously conscientious. Based on the Stimulus Organism Response (S-O-R) paradigm, this qualitative study aims to explore Muslim customers experience in food consumption. The focus group technique was conducted to produce an in-depth understanding of the topic, with ‘environmental stimuli’ and ‘customer emotions’ were the main themes being discussed in the context of Indian Muslim restaurant. There were two groups of respondents in this study; the Millennials and Gen Xs who resided in Klang Valley and this paper summarizes the main findings from this focus group analysis. Among others, it was found that the components of Islamic Values embedded in the Muslim customer’s spirituality have inspired Islamic Retail Experiential Value theory building. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 25 |
| Pages: | 269-280 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116126+Source01+Source010.PDF | 375.58 kB | Adobe PDF |  View/Open |
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