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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578685
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dc.contributor.authorSyaharizah Abdul Aziz (UITM)
dc.contributor.authorRozita Naina Mohamed (UITM)
dc.contributor.authorSofiah Abd Rahman (UITM)
dc.date.accessioned2023-11-06T03:05:46Z-
dc.date.available2023-11-06T03:05:46Z-
dc.date.issued2017-02
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116126
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578685-
dc.descriptionRetail experiences can represent either a hedonic or utilitarian value in the experience consumption. For Muslim customers, their perception, evaluation and emotions in experience consumption are influenced by Islamic Values through the centricity of faith. Therefore, retail food outlets need to deliver suitable concept anticipated by Muslim customers which are religiously conscientious. Based on the Stimulus Organism Response (S-O-R) paradigm, this qualitative study aims to explore Muslim customers experience in food consumption. The focus group technique was conducted to produce an in-depth understanding of the topic, with ‘environmental stimuli’ and ‘customer emotions’ were the main themes being discussed in the context of Indian Muslim restaurant. There were two groups of respondents in this study; the Millennials and Gen Xs who resided in Klang Valley and this paper summarizes the main findings from this focus group analysis. Among others, it was found that the components of Islamic Values embedded in the Muslim customer’s spirituality have inspired Islamic Retail Experiential Value theory building.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-2
dc.rightsUKM
dc.subjectEmotional states
dc.subjectEnvironmental stimuli
dc.subjectMuslim customers
dc.subjectRetail experience
dc.titleUnscrambling determinants of Islamic retail experiential value (irev) at Indian muslim food retail outlets: a focus group analysis
dc.typeJournal Article
dc.format.volume25
dc.format.pages269-280
dc.format.issueSpecial Issue
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