Please use this identifier to cite or link to this item:
https://ptsldigital.ukm.my/jspui/handle/123456789/578251| Title: | Business strategy selection using swot analysis with anp and fuzzy topsis for improving competitive advantage |
| Authors: | Lim Sanny Bachtiar H. Simamora Johanes Ronaldy Polla Jason Lee Atipa |
| Keywords: | ANP Fuzzy TOPSIS Group decision-making Multi-criteria determination analysis SWOT analysis |
| Issue Date: | Jun-2018 |
| Description: | The purpose of this research is to improve the dimension analysis of SWOT with group decision-making. This study analyses the internal and external environment of companies for formulating alternative strategies during the planning process of strategy formulation. The main focus of this research is to choose the best alternative strategy based on each factor and sub-factor of the SWOT analysis, where the strengths and opportunities are treated as advantages and weaknesses and threats are treated as costs. This research was completed using the Analytic Network Process (ANP) and Fuzzy Technique for Order Performance by Similarity to Ideal Solution (TOPSIS). The incorporation of the ANP and Fuzzy TOPSIS methods is proposed at the end of the study and can be applied with a SWOT analysis to formulate the best alternative strategy. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 26 |
| Pages: | 1143-1158 |
| Publisher: | Pertanika Journals |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_115774+Source01+Source010.PDF | 949.71 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.