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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578251
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dc.contributor.authorLim Sanny
dc.contributor.authorBachtiar H. Simamora
dc.contributor.authorJohanes Ronaldy Polla
dc.contributor.authorJason Lee Atipa
dc.date.accessioned2023-11-06T02:59:35Z-
dc.date.available2023-11-06T02:59:35Z-
dc.date.issued2018-06
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:115774
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578251-
dc.descriptionThe purpose of this research is to improve the dimension analysis of SWOT with group decision-making. This study analyses the internal and external environment of companies for formulating alternative strategies during the planning process of strategy formulation. The main focus of this research is to choose the best alternative strategy based on each factor and sub-factor of the SWOT analysis, where the strengths and opportunities are treated as advantages and weaknesses and threats are treated as costs. This research was completed using the Analytic Network Process (ANP) and Fuzzy Technique for Order Performance by Similarity to Ideal Solution (TOPSIS). The incorporation of the ANP and Fuzzy TOPSIS methods is proposed at the end of the study and can be applied with a SWOT analysis to formulate the best alternative strategy.
dc.language.isoen
dc.publisherPertanika Journals
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-26-2-6
dc.rightsUKM
dc.subjectANP
dc.subjectFuzzy TOPSIS
dc.subjectGroup decision-making
dc.subjectMulti-criteria determination analysis
dc.subjectSWOT analysis
dc.titleBusiness strategy selection using swot analysis with anp and fuzzy topsis for improving competitive advantage
dc.typeJournal Article
dc.format.volume26
dc.format.pages1143-1158
dc.format.issue2
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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