Development of a world class MBA program in Japan by using Blue Ocean Strategy

Abstract

Among Asian nations, Japan is the most industrious, and has emerged as the biggest economic giant in the postwar era. "Made in Japan'' is a ringing endorsement of quality in the technological, electrical and car industries. Sony, Hitachi, Toyota, Honda, Toshiba are some of the renowned "world class" Japanese business organizations. Yet, Japan still does not have "world class" graduate business schools. Top ranked business schools in the world are mainly from the USA, a few from Europe, and the rest from other parts of Asia Pacific nations like Australia, China, Hong Kong, Singapore, and India.